Searches with volume 0 are removed from the data set. For ahref analysis, only searches with volume > 100 are looked at. Analyses are based on US location.
~2.5 million searches were enriched with ahref. This includes the statistics difficulty, return rate, clicks, region volume, and SERP features.
| Statistic | Value |
|---|---|
| Total number of searches | ~306 million |
| Total volume of searches | ~303 billion |
| Searches with missing volume | 0.51% |
| Mean search volume | 989 |
| Median search volume | 10 |
| Mean CPC | 0.61 |
~14% of searches are in the form of a question. “how” is the most common question word.
Although only about 1% of the total volume of searches are questions
“how” and “the” are the most common stopwords, which are present in 6-8% of searches.
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The most searched queries have length 6-9 characters, and falls continuously for search queries longer or shorter than that.
Internet & Telecom is the keyword category with the highest mean volume.
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Arts & Entertainment, Internet & Telecom, and News, Media & Publications have the highest total volume.
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Finance has the highest mean cost per click.
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As volume increases, the difficulty increases.